Deontay Wilder vs. Tyson Fury

Deontay Wilder vs. Tyson Fury

The Deontay Wilder vs. Tyson Fury fight has dragged on for years, with both these champions battling for the winning position. It all started when the two professional boxers first battled each other on the 1st of December 2018. At the time, fans could not wrap their heads around how big the match was. Wilder, an undefeated defending WBC heavyweight champion, was going head-to-head with Fury, an undefeated challenger and former heavyweight champion. The stakes were high, and both fans and bookies were excited about the upcoming match.

Their first match, which took place at Staples Center, Los Angeles, California, U.S., was like none other. First, there had been a lot of talk about a possible clash between these boxers for years. Even the professional boxers had taken to their social accounts to promote the match. The talk had started way back in 2014 and had slowly built up, causing anticipation in the boxing communities. Then, in 2016, Fury jumped into a ring soon after Wilder had knocked out Szpillka, confronting him on live television. Following this altercation, it seemed that the two would finally go at it.

You can, therefore, imagine the disappointment when the match ended in a split draw. Both fighters initially felt that they had given it their all. However, punters were not happy with the results. When rematch talks began, it was clear that the next fight would even be bigger than the previous one. Negotiations started finalizing in January 2019 and, the rematch was set for the 22nd of February 2020, in Las Vegas.

This time, nobody wanted to miss a piece of the action, and Betfred was one of the sponsors that stood up, ready to get a piece of the pie. This bookie expressed satisfaction from the opportunity to sponsor the Wilder vs. Fury II match. Many people referred to the showdown as the ‘fight of the year,’ which attracted even more people than in 2018. Everyone wanted to know who would win this time around, and all eyes were set on the MGM Grand Garden Arena.

Betfred was at a point in time when expansion to the U.S. market made sense as sports betting laws had since changed. Now was the time for this UK-based bookie to reach further into a market that had once been unreachable. The stats from the past Wilder vs. Fury match were attractive. At the cost of $74.99, the showdown saw up to 325,000 buys in the U.S. and 450,000 in the U.K. Moreover, the broadcast reached an average 590,000 people in the United States in the week that followed. Additionally, 10 million people also streamed the fight on illegal sites, 1.9 million of these in the U.S. and 1 million in the U.K.

As expected, the second match, dubbed Unfinished Business, drew an even bigger audience across the world. Up to 800,000 buyouts and 850,000 pay-per-views featured in the fight at the cost of $79.99. Compared to the buys in the first match, this was almost triple the revenue. Moreover, these counts did not include the digital platforms, which could have easily brought the figures to over $1,000,000. Once again, more than 10 million people streamed the match on illegal websites and social media platforms. The match, this time around, had a clear winner. Fury came in, domineering the match, and finally knocked Wilder out in the fifth round. Wilder kept at it, but by the seventh round, his corner came in to throw in the towel because he had taken enough of a beating.

The two champions were set to go at it again on the 24th of July 2021. However, following Fury’s positive COVID-19 test, the match was moved to October 2021.