All bookies require to keep working hard in a market that is increasingly becoming competitive. They can no longer sit back and advertise their quality odds and bonuses, hoping that these are enough to secure them a following. Instead, they must now work with athletes who can help them increase their reach. KTO is one such bookie that has capitalized on the new trend of backing athletes by using them in endorsements. So when it announced that it would now sponsor Esquiva Falcão, it did not come as much of a shock to Brazilian boxing fans. After all, Esquiva Falcão, a professional boxer and Olympic medalist, has made headlines for many reasons.

First, he is an undefeated champion who holds 28 wins, 20 of which he has won by knockout. With no losses in his record, he can comfortably make it to the world of champions. The 31-year-old started making waves back in 2011 when his career was in its infancy. It was during the world amateur boxing championships. Having made it to the semis, he lost to Ryōta Murata. However, having come so close to the win, he did not let the slip discourage him. If anything, it only fueled his desire to keep working towards a big win. In 2012, he made it to the 2012 Olympics and went home with a silver medal, once again nearing the big win. Even if he did not clinch the gold, he made history as the first Brazilian to make it to an Olympic boxing final. To get there, he had floored legends like Anthony Ogogo and Soltan Migitinov.

Secondly, Esquiva Falcão was born into the world of boxing. His father, Adegard Câmara Florentino, is a former professional boxer. The story goes that his father named him Esquiva for a good reason. Parents and trainers are not allowed to direct the fighters during the game. So, what is the easiest way to guide a young player during a match? Calling his name as if you are cheering him on! Esquiva means dodge, and each time his father wanted him to slip from the opponent, he would call his name. What a story! Other than his father, Esquiva also has a brother, Yamaguchi Falcão, who is also into professional boxing. As you may have guessed, Esquiva started training at an early age. While he started making his debuts in international matches in his late teens, he started practicing at 13.

Finally, which is another great aspect about this professional boxer, is his resolve to work hard. When the COVID 19 pandemic hit, many people had to figure out what was next for them. To some, this resulted in trying new things. Esquiva was seen delivering pizzas made by his wife, which got him a lot of media attention. KTO was one of the companies that admired his resolve and did not hesitate to contact him and start contract negotiations.

According to the KTO’s country manager, this resolve makes Esquiva different from other players. He is willing to do what it takes to win, and this has translated into 28 wins and more to come. Esquiva, on the other hand, was quite happy to land the lucrative deal. He now believes that he can center his focus on training without concerns about how he will care for his family. According to him, when an athlete can focus on the game, the chances of winning increase. Coming from a man who has maintained a 28-win streak, this sentiment is not a small one.

KTO hopes that their campaign with Esquiva will be fruitful and help them reach Brazilian and other markets. Other than Esquiva, the bookie is also working with Cascavel and Santa Cruz, female soccer teams. They also hope to partner with more local athletes to further increase their customer base in the region.